The Value of Recruitment Blogs for Hiring
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Blogging today has become the child’s play of the new generation. The World Wide Web has opened up its doors to such amazing technologies, that one might have not even fathomed such changes. With the advent of blogging, let’s say the world has actually become a very small place. The internet is a treasure hunt the more you lean the more you discover. Companies and industries too, have hugged this culture and have caught up with this trend to reach to the common masses. One of the most popular industries that operate through blogging is the Recruitment industry. Everyone is on a hunt for the best talent and the internet being readily available they have plunged into it. There are certain advantages of recruitment blogs which help you to find potential candidates:
• Better Interaction: Finding a resource from a recruitment blog is much easier as better interaction can take place through a blog. The young generation is always comfortable in interacting with blogging and social recruiting. They say that the best candidates are the fresh minds. Therefore young and fresh candidates are always hunted for better jobs.
• Informal interaction: Blogging gives you the leverage to interact informally. Therefore people are more comfortable in this informal interaction.
• Fewer formalities: blogging needs fewer formalities to find a candidate. And also on the same time the candidate also finds it very easy to apply for a job.
• Cheaper source: HR companies spend millions on recruiting consultants to find them a potential candidate. But the internet being a cheaper medium provides this service for free. Thus it is always preferred.
• Link building: link building can be done through blogging and get more and more candidates to see your blog. You can have other post or an article about recruitment on any website and in the article you can place the link of your blog. In this way you can lead people to see your blog. Once they do, they will know the job opportunities and apply for the same.
• Blogs are SEO friendly: Since each post in your blog will have different keywords, you can make it SEO friendly. So next time anyone searches for a job title your blog will stand out first. But remember to choose smart keywords.
• An interaction medium: Since social recruiting and recruitment blogs are an interactive medium, you can do all of your candidate short listing over the blog immediately, so that you do not have to go through a back breaking interview session. In this way you can collect all the CV’s of the candidates and ask them questions through the blog and thus shortlist them.
Unlike websites, recruitment blogs are very easy to maintain and gives you a lot of unlimited space. You can upload as many images, videos and other post as you like. There are no hard and fast rules. These give you the advantage to place your company video or rather an instruction video which will be more informative to the candidates.
Steve Sinclair is a writter on Social Recruiting and he advices companies on Social Media Recruiting strategies
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